2 posts tagged with "tiktok-shop"

If you've been quietly ignoring TikTok Shop because it felt like a platform for Gen Z brands and beauty influencers with massive followings — here's the number that might make you look again.

More than 171,000 small businesses now account for over a third of all US TikTok Shop purchases. Sales to those smaller sellers — independent stores, micro-brands, people running $50K to $500K operations — rose 70% year over year. And social commerce as a whole just crossed $100 billion in the US for the first time in 2026.

This isn't a trend you can keep deferring. It's a channel that's actively working for people at your scale, right now.

If this week taught website owners anything, it's that the threats are getting faster and the opportunities are getting weirder.

A popular WordPress plugin was backdoored through its own update channel. AI bots are now crawling more pages than Google. And Amazon just added a fuel surcharge that eats into already-thin margins.

If you missed the previous roundups, catch up on last week's trends and earlier this week. Here are seven new developments that matter right now.