11 posts tagged with "ecommerce"

If you're knee-deep in orders and this is the first you're hearing of it, no judgment. The Shopify Scripts deadline got buried under a lot of bigger announcements this year, and Shopify's notification was... understated. But the date is real: on June 30, 2026, Shopify Scripts stop executing. No extensions. No opt-outs. If your checkout runs any Scripts right now, it will silently stop doing that thing in 62 days.

The good news: checking whether you're affected takes about five minutes, and fixing it is manageable if you start now. The bad news: April 15 already passed, meaning you can no longer edit or publish Scripts — you can only replace them.

Here's what you need to know.

If you run a Shopify store and missed the news from last Tuesday, here's the version that matters: Ulta Beauty turned on a feature that lets Google's Gemini AI buy products from their website on behalf of customers. Not a demo. Not a beta. Live, on April 22, 2026.

No human visited Ulta's product pages. No one clicked through a search result. An AI agent identified the right products, compared options, and completed checkout — all inside Google's interface. The customer never saw Ulta's website.

That's not a far-off prediction anymore. It happened five days ago.

If you've been running an ecommerce business that imports products — especially from China — you paid a lot more in duties last year than you should have. The Supreme Court agreed with you in February. And now, as of this past Monday, you can actually do something about it.

The U.S. Customs and Border Protection (CBP) launched the CAPE portal on April 20 — a refund system for IEEPA tariffs ruled unlawful by the Supreme Court. More than $166 billion in duties is on the table, plus interest. Over 55,000 parties filed claims on day one alone. If you imported goods in 2025 or early 2026, this week is when you need to pay attention.

If you've been quietly ignoring TikTok Shop because it felt like a platform for Gen Z brands and beauty influencers with massive followings — here's the number that might make you look again.

More than 171,000 small businesses now account for over a third of all US TikTok Shop purchases. Sales to those smaller sellers — independent stores, micro-brands, people running $50K to $500K operations — rose 70% year over year. And social commerce as a whole just crossed $100 billion in the US for the first time in 2026.

This isn't a trend you can keep deferring. It's a channel that's actively working for people at your scale, right now.

If you're the kind of restaurant owner who drafts the staff schedule at midnight after close, or the one who has to remember to update the Tuesday special across every delivery platform by hand — this week had something for you.

In the span of nine days, three of the biggest names in restaurant technology launched AI agents designed to do the jobs that never fully make it off your to-do list: scheduling, menu management, marketing campaigns, supply orders. Not assist with them. Actually do them, autonomously, while you run the floor.

That's a different category than what's been available before. It's worth understanding what each one actually does — and what they still can't touch.

If you've been worried about AI search eating your organic traffic — and that worry is completely valid, zero-click rates hit 93% last week — here's the other side of that story.

Adobe dropped a data report this week that reframes the whole picture. AI-referred traffic to US retailers rose 393% in the first quarter of 2026, year over year. And those visitors? They're not casual browsers. They arrive at your store ready to buy, spend nearly half again as long on your pages, and convert at rates that would have sounded made-up eighteen months ago.

This isn't something you need to worry about eventually. It's already happening — and whether your store benefits or misses out depends on a few things you can mostly sort out this week.

If you've been putting off text marketing because it felt like one more thing you don't have bandwidth for right now — the data that dropped this week might shift that calculation.

EZ Texting published its 2026 Consumer Texting Behavior Report on April 14. It's the fifth annual edition of the survey, 959 respondents, and this year's headline stat is the one worth sitting with: 89% of consumers have already signed up to receive texts from at least one business. Five years ago, that number was 66%.

The opt-in problem — the thing that made SMS feel uncertain and a little risky for small businesses — has largely solved itself. Your customers are already saying yes to someone. The question is whether they're saying yes to you.

If you've been running the same "earn points, get a discount" email for the past couple of years — this week handed you a reason to revisit it.

The Paytronix 2026 Loyalty Report dropped on April 6 with findings that reframe the whole retention conversation. Klaviyo shipped its biggest AI update in company history just days earlier, on March 24. And both Shake Shack and Papa John's announced major AI-plus-loyalty overhauls in April, offering a useful view of where the industry is heading.

The common thread: customer loyalty isn't a program you set up and forget — and the tools to do it well have changed enough this month that it's worth a fresh look. Here's what the data says and what's actually worth doing this week.

If you've ever gotten a quote from a product photographer and quietly closed the tab, this week has something for you.

On March 26, Shopify released Tinker — a free mobile app that bundles over 100 AI creative tools into a single guided experience. Product photography. Logo creation. Social videos. 360-degree product views. Brand-consistent imagery across your whole catalog. It's free, it's on iOS and Android, and you don't have to be a Shopify merchant to use it — though if you are one, it was built with you in mind.

The timing isn't accidental. Professional product photography in the US runs roughly $50 per shot. For a modest store with 30 SKUs photographed from two angles, that's $3,000 before you've written a single product description. Most small stores skip it, settle for phone photos, or put it off indefinitely. Then they wonder why conversion rates lag behind brands with bigger budgets.

Tinker is Shopify's answer to that math problem.

This week may go down as the moment "AI" stopped being a marketing word for website owners and became an operational one — for good and for bad.

A WordPress plugin used by millions of sites was found to allow silent admin takeover. Shopify merchants are now selling inside ChatGPT, Copilot, and Gemini without lifting a finger. Google's AI Mode just pushed the zero-click rate to 93%. And Anthropic confirmed an internal AI model is now finding zero-days that humans missed for 27 years.

Catch up on previous roundups: last week, earlier this month, and the April overview. Here are seven new developments that matter right now.