5 posts tagged with "smb-marketing"

If you've been running an ecommerce business that imports products — especially from China — you paid a lot more in duties last year than you should have. The Supreme Court agreed with you in February. And now, as of this past Monday, you can actually do something about it.

The U.S. Customs and Border Protection (CBP) launched the CAPE portal on April 20 — a refund system for IEEPA tariffs ruled unlawful by the Supreme Court. More than $166 billion in duties is on the table, plus interest. Over 55,000 parties filed claims on day one alone. If you imported goods in 2025 or early 2026, this week is when you need to pay attention.

If you've been quietly ignoring TikTok Shop because it felt like a platform for Gen Z brands and beauty influencers with massive followings — here's the number that might make you look again.

More than 171,000 small businesses now account for over a third of all US TikTok Shop purchases. Sales to those smaller sellers — independent stores, micro-brands, people running $50K to $500K operations — rose 70% year over year. And social commerce as a whole just crossed $100 billion in the US for the first time in 2026.

This isn't a trend you can keep deferring. It's a channel that's actively working for people at your scale, right now.

If you're the kind of restaurant owner who drafts the staff schedule at midnight after close, or the one who has to remember to update the Tuesday special across every delivery platform by hand — this week had something for you.

In the span of nine days, three of the biggest names in restaurant technology launched AI agents designed to do the jobs that never fully make it off your to-do list: scheduling, menu management, marketing campaigns, supply orders. Not assist with them. Actually do them, autonomously, while you run the floor.

That's a different category than what's been available before. It's worth understanding what each one actually does — and what they still can't touch.

If you've been putting off text marketing because it felt like one more thing you don't have bandwidth for right now — the data that dropped this week might shift that calculation.

EZ Texting published its 2026 Consumer Texting Behavior Report on April 14. It's the fifth annual edition of the survey, 959 respondents, and this year's headline stat is the one worth sitting with: 89% of consumers have already signed up to receive texts from at least one business. Five years ago, that number was 66%.

The opt-in problem — the thing that made SMS feel uncertain and a little risky for small businesses — has largely solved itself. Your customers are already saying yes to someone. The question is whether they're saying yes to you.

If you've been running the same "earn points, get a discount" email for the past couple of years — this week handed you a reason to revisit it.

The Paytronix 2026 Loyalty Report dropped on April 6 with findings that reframe the whole retention conversation. Klaviyo shipped its biggest AI update in company history just days earlier, on March 24. And both Shake Shack and Papa John's announced major AI-plus-loyalty overhauls in April, offering a useful view of where the industry is heading.

The common thread: customer loyalty isn't a program you set up and forget — and the tools to do it well have changed enough this month that it's worth a fresh look. Here's what the data says and what's actually worth doing this week.