2 posts tagged with "agentic-commerce"

If you run a Shopify store and missed the news from last Tuesday, here's the version that matters: Ulta Beauty turned on a feature that lets Google's Gemini AI buy products from their website on behalf of customers. Not a demo. Not a beta. Live, on April 22, 2026.

No human visited Ulta's product pages. No one clicked through a search result. An AI agent identified the right products, compared options, and completed checkout — all inside Google's interface. The customer never saw Ulta's website.

That's not a far-off prediction anymore. It happened five days ago.

This week may go down as the moment "AI" stopped being a marketing word for website owners and became an operational one — for good and for bad.

A WordPress plugin used by millions of sites was found to allow silent admin takeover. Shopify merchants are now selling inside ChatGPT, Copilot, and Gemini without lifting a finger. Google's AI Mode just pushed the zero-click rate to 93%. And Anthropic confirmed an internal AI model is now finding zero-days that humans missed for 27 years.

Catch up on previous roundups: last week, earlier this month, and the April overview. Here are seven new developments that matter right now.